Privacy policy - Blumen Flowers

BLUMEN DATA PRIVACY AND COOKIE POLICY

Your Privacy Matters to Us
At Blumen, we respect your privacy and are dedicated to safeguarding your personal information. This Privacy Policy explains how we handle your personal data when you use our platforms (including our Website and Mobile Application) regardless of your location, and outlines your rights and the ways the law protects you.

This Privacy Policy is an integral part of our Terms and Conditions. By accepting the Terms, you also agree to the provisions in this Privacy Policy. Using our services on any of our platforms means you consent to the collection and use of your information as outlined here.

Purpose of This Policy
This document aims to clearly explain how Blumen collects, uses, and protects your personal data whenever you interact with our platforms — for example, when purchasing products or services.

Our platforms are not designed for children, and we do not knowingly collect data from minors.

We encourage you to read this Privacy Policy alongside any other privacy-related notices we may provide on specific occasions when we collect or process your personal data. This ensures you fully understand how and why we use your information.

Types of Data We Collect
We may gather and process various categories of personal data, including but not limited to:

Identity Information: First name, last name, username or identifier, marital status, title, date of birth, and gender.
Contact Information: Billing and delivery addresses, email, and phone numbers.
Financial Information: Bank account and card details. Card data is transmitted securely and encrypted during transactions in accordance with global security standards. Partial card details may be stored securely upon your consent.
Blumen Card Details: In line with financial regulations, we collect your full name, nationality, passport or national ID number (for applicable countries), email, and phone number when you purchase a Blumen Card.
Transaction Data: Payment records and purchase history.
Technical Data: IP address, login credentials, browser type/version, time zone, operating system, device information, and other technical identifiers.
Profile Data: Account details, purchase records, preferences, feedback, and survey responses.
Usage Data: How you interact with our platforms, products, and services.
Marketing & Communication Data: Preferences for marketing materials and contact preferences.

We do not intentionally collect sensitive categories of data such as religious beliefs, political opinions, sexual orientation, health records, biometric data, or criminal history.

How We Collect Data

Directly from You: When you fill out forms, contact us, create an account, make purchases, subscribe to services, enter promotions, or provide feedback.
Automated Collection: As you navigate our platforms, we may collect technical information using cookies, server logs, and similar technologies.
From Third Parties: We may receive additional technical data from partners and service providers.

How We Use Your Data
We will only process your personal data when permitted by law, typically:

To fulfill contractual obligations with you.
To comply with legal requirements.
For legitimate business interests that do not override your rights.
To verify identity for financial transactions and fraud prevention.

We may also use your information to:

Manage your Blumen account.
Process orders and payments.
Communicate with you about services, promotions, and offers.
Improve platform performance and user experience.
Prevent fraud and ensure regulatory compliance.

We do not sell your personal data to third parties.

Cookies & Tracking Technologies
Cookies are small files stored on your device to improve functionality and user experience. We use cookies to:

Recognize returning visitors.
Remember preferences such as language and location.
Analyze site usage to improve services.
Provide relevant offers and recommendations.

You may disable cookies in your browser settings, but some features may not function as intended.

Sharing Your Data
We may share your personal data with:

Authorized Blumen staff for order processing and customer service.
Third-party service providers for hosting, analytics, payment processing, and delivery.
Financial institutions and regulators where legally required.
Partners during promotions or competitions (subject to applicable rules).
Affiliates or successors in case of mergers, sales, or reorganizations.

Any third party handling your data is contractually bound to protect it in line with this policy.

Artificial Intelligence (AI) and Machine Learning
We may use AI-powered tools to:

Provide customer support through chatbots.
Analyze market trends and customer behavior.
Detect and prevent fraudulent activities.
Identify special occasions from gift history to enhance your experience.

We adhere to principles of fairness, transparency, safety, privacy, and accountability in all AI use.

Your Rights
Depending on your jurisdiction, you may have the right to:

Access the data we hold about you.
Correct inaccuracies.
Request deletion of your data.
Withdraw consent for marketing.
Object to certain processing activities.
Request data portability to another provider.

We will verify your identity before fulfilling such requests to protect your privacy.

Data Security
We implement robust organizational, technical, and administrative measures to protect your personal data, including encryption and secure servers. While we strive for maximum security, no system can be guaranteed 100% safe.

Retention Period
We keep your personal data only as long as necessary for the purposes collected, to comply with legal obligations, or to resolve disputes.

Policy Updates
We may revise this Privacy Policy at any time. Updated versions will be posted on our platforms, and continued use of our services after changes means you accept the revised policy.

Contact Us
If you have questions or wish to exercise your rights under this Privacy Policy, please contact us at:
info@blumenflowars.com
www.blumenflowars.com